Charlie Stafford is a professional artist who has worked in the creative industry for over seven years, often at universities, giving lectures about the creative industry, as well as creating bespoke commissions for local and international businesses. This design was inspired by regenerative and sustainable practices around biodiversity, linking Kent’s reputation as ‘The Garden of England’ and hop gardens. The flora is native to Kent and has deeper meanings to the Heart of Kent Hospice logo and the cycle of life.